Ribble
Consisting of two Carbon models, an e-bike and a Titanium version, the Road + Collection by Ribble marks a huge moment for the brand. Approaching us with an ambition to elevate the desirability and 'coolness' of the brand, we developed a concept that adds a sense of style and panache. We created a film inspired by classics such as The Italian Job and the films of Jean-Luc Godard. Playing off the Road + collection name and implying the all road, all day attributes of the bikes, the film narrative inspires the viewer to add more adventure to their ride.
Road +
Over two days in Andorra, the small but talented and focussed team shot the film and captured a large number of still images. From group riding shots, individual product stories, hero landscapes, product details and contextual lifestyle, here's a small selection from the hundreds of final shots.
Utilising the opportunity of the bikes being in Europe, we bolted on a one day shoot on the iconic slopes of Tourmalet. This allowed us, for a low cost, to broaden the image library for the collection, create a type of imagery that RIbble hadn't previously had access to and maximise the shoot investment.
Production team
Concept, Art Direction and Production Management - Conductor Productions
Executive Director - Nik Howe
Executive Producer - Nicole Moerig
Director of Photography - Alex de Cortada
Stills Photography - Brazo di Hierro
Director’s Assistant - Katie Whittaker
Production Assistant - Euan Macleod
Camera Operator - Emiliano Ramos
Transportation Captain - Ebba Merrington
Art Director - Jonathan Davies
Lead Screenwriter - MJ Jackson
Prop Designer - George Creese
Title Design - Ben Kite
View a selection of our other projects.
